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Meta Ads · Facebook & Instagram

Meta Ads Management | Facebook & Instagram Ads Expert

Reach the right people with scroll-stopping creative. I plan, build and optimise Facebook & Instagram campaigns that turn attention into qualified leads and sales.

3.5×+
Average ROAS
-35%
Lower Cost Per Lead
5M+
Ad Impressions Delivered
15+
Years Experience
Ad Types

Every Meta Ad Format

📰 Feed Ads

High-impact placements in the Facebook & Instagram feed that drive clicks, leads and sales at scale.

📲 Stories Ads

Full-screen, immersive Stories that capture attention in the moments people are most engaged.

🎬 Reels Ads

Short-form video — the highest-performing Meta format today — built to stop the scroll and convert.

🛍 Carousel Ads

Multi-product, swipeable ads ideal for e-commerce, showcasing your range and telling a story.

Precision Targeting

Reach the Right People

Interest & Behaviour

Target by interests, behaviours and demographics that match your ideal customer.

Lookalike Audiences

Find new people who resemble your best customers for efficient, scalable growth.

Retargeting Funnels

Re-engage visitors, cart abandoners and past buyers with sequenced, persuasive creative.

How I Work

My 5-Step Meta Ads Process

1

Audit & Research

Audience, offer and competitor research.

2

Funnel & Tracking

Pixel + CAPI and a full-funnel structure.

3

Creative

Scroll-stopping Reels, video and static creative.

4

Test & Optimise

Systematic creative and audience testing.

5

Scale & Report

Scale winners; report ROAS and CPL clearly.

FAQ

Meta Ads Questions, Answered

How much should I spend on Meta Ads?
Enough to exit the learning phase and gather conversion data — then scale what works. After a free audit I'll recommend a realistic starting budget for your goals and market.
Facebook or Instagram — which is better for my business?
Both run through Meta and the best mix depends on your audience and creative. I test placements across both and let performance data decide where your budget works hardest.
Do Meta Ads work for lead generation?
Yes — extremely well when the funnel and creative are right. I build lead campaigns with strong targeting, compelling creative and proper tracking to keep cost per lead low and quality high.
What creative do you need from me?
I guide the creative strategy and can work with your existing assets or a brief. Strong Meta creative — especially Reels and short video — is the biggest lever on performance, so we invest there.
How do you track results accurately?
I set up the Meta Pixel and Conversions API (CAPI) for reliable, privacy-resilient tracking, so attribution stays accurate even with browser and iOS restrictions.
Do you offer a free Meta Ads audit?
Yes. I'll review your account or plan, spot wasted spend and creative opportunities, and show you the path to profitable Meta campaigns — free of charge.
✦ Free Meta Ads Audit

Turn Scrolls Into Sales

Get a free audit of your Facebook & Instagram ads. I'll show you what's holding back performance and how to fix it fast.